Say It Plainly (Drop the Title, Say What They Get)

Watch on YouTube

Listen on your platform

Captivate Apple Podcasts Spotify Amazon Music YouTube

---

The Big Idea

Your first sentence has one job, which is to earn the next question. The Next Question Test has four steps: Who, Get, Speed, and Check it. Run it on your intro, your class name, your freebie and your link, and you stop losing people in the first ten seconds without ever knowing why.

"A polite nod is not interest. It's a person being kind while they're exiting the conversation."

Jess Webber · Episode 39

---

Your Next Right Move

Pick one thing you say or write and run the Next Question Test on it. Look at your intro, a class name, a freebie or a link, whether it is yours or an offer you see out in the world. Rewrite it in plain language, then say it out loud to a real person who does not already know everything about you. Try explaining it the way you would to a young child. If they ask another question, you have it. If they nod politely and change the subject, you know exactly where to start the rewrite.

Class Replay

Lead Magnets Made Simple: watch anytime

Watch the Replay

Live Training

AI Dashboards: Friday, November 6, 1 to 3 PM CT, replay included

Learn More

Help the Show Reach More People

Leave a Rating or a Few Words

If this episode landed for you, a rating or a short comment on whatever platform you listen on helps Big Ideas Made Simple reach more people who might need it. And if someone came to mind while you listened, send it to them.

Apple Podcasts Spotify YouTube

Stay Connected

Follow Along for More Big Ideas

If this one landed, come find Jess at BigIdeasMadeSimple.com, where everything she's building is taking shape.

Instagram LinkedIn Facebook YouTube

Full Show Notes ▼

In This Episode

• Why a clever name makes your listener decode it, and why busy people will not
• The half-empty brokerage rooms that taught Jess more about buyer behavior than any book
• Why plain, positive payoff language earns questions instead of quiet exits
• Step 1, Who: name the person you help instead of your title
• Step 2, Get: say what they walk away with, in words you could check off a to-do list
• Step 3, Speed: show how small or quick it is, with a real class rename down to three steps in 60 minutes
• Step 4, Check it: say it out loud to a live human and listen for the next question or the polite nod
• Four places to run the test: your intro, your class or program name, your lead magnet, and your link
• Why Jess dropped an acronym brand for one that says exactly what she delivers
• The know-a-guy standard for a sentence someone else can repeat without notes

Memorable Lines

• "Clever was never the job."
• "Your only job with your first sentence is to earn the next question."
• "A polite nod is not interest. It's a person being kind while they're exiting the conversation."
• "People will take 15-minute things from a stranger, but they won't take a mystery."
• "Every clever name that costs you a room is a person who didn't get the thing that you built for them."

Key Themes

• Clear versus clever naming
• The Next Question Test
• Plain language payoff
• Writing a one-sentence introduction
• Naming classes and workshops
• Small, specific lead magnets
• Short links people can remember
• Impact over being known

---

Big Ideas Made Simple is a decision-making podcast for fast thinkers who are tired of hiding behind hustle and perfection. Hosted by Jess Webber. New episodes weekly at bigideasmadesimple.captivate.fm.